Tourism Market Analysis Using Artificial Intelligence & Data Analytics

Course Overview This course provides practical knowledge and hands-on experience in analysing tourism markets using artificial intelligence, data analytics, and modern digital tools. Participants will learn how to collect, analyse, and interpret tourism data to understand market trends, tourist behaviour, demand patterns, destination performance, and competitive dynamics. The course introduces practical applications of AI and predictive analytics for tourism market research, segmentation, demand forecasting, and strategic decision-making. Through practical exercises, real-world tourism datasets, case studies, and project-based learning, participants will develop data-driven insights to support tourism planning, destination marketing, investment decisions, and business strategy. Suitable For • Tourism Managers and Administrators • Destination Management Professionals • Tourism Marketing Professionals • Tourism Economists • Tourism Data Analysts • Tourism Policy and Planning Officers • Government and Ministry of Tourism Professionals • Researchers and Academics Course Profile Level: Professional Development Duration: Five days Delivery: Face-to-face, online or blended Approach: Practical exercises, real-world tourism datasets, AI and data analytics tools, case studies, market analysis workshops, project-based learning, and interactive discussions. Entry Requirements: No formal requirements; basic knowledge of tourism, business, statistics, or data analysis is beneficial.