SQL for Business Analytics: From Data Retrieval to Strategic Decisions

This course is designed to equip participants with practical SQL skills for business analytics and data-driven decision-making. Through a progressive, hands-on approach, participants will learn how to retrieve, organize, analyze, and interpret business data using SQL, transforming raw database records into meaningful insights that support operational, tactical, and strategic decisions. Beginning with SQL fundamentals and database concepts, the course advances through data filtering, aggregation, multi-table analysis, and advanced querying techniques before culminating in real-world business case studies and a capstone project. By the end of the course, participants will be able to confidently use SQL to answer business questions, monitor performance, and support evidence-based decision-making across a wide range of organizational functions.